March 29, 2013

BIOPHILIA Collection by Ross Lovegrove for VONDOM

From Ross Lovegrove
BIOPHILIA Collection explores a new design language that forms a dialogue between time, form and space combining the pioneering organic design of Sagrada Famila by Antonio Gaudi, VONDOM expertise in advanced roto-moulded technology and my studios ongoing research into the transference of digital process into contemporary design. This enrichment process places its origin at a time when discovery of nature , its wonder and the resulting diversity of forms beginning with Art Nouveaux , an enduringly beautiful and sensual movement in art that brought the organic World brought inanimate objects to life through the fluid organic minds of designers, artists , photographers and architects alike. Taken out of craft and into the 21st century progressive domain of polymerization and industry BIOPHILIA is a collection, acknowledges this lineage but pushes the boundaries between material structure and form into a new modern territory as yet unseen, parametrically conceived and diametrically opposed to modernism in its expression.